The Fielday Process
All great plans start with a goal. Let’s define your goal and research the new conversion moments that will help you get there. We work with our clients to map out the current conversion points and uncover new ones. We connect internal and external data to find the moments that will drive success.
Some conversion moments are obvious and simply need the right, repeatable program delivered at the right, repeatable moment. At Fielday we design your program to deliver new triggers into the new moments throughout the consumer journey, using a deep arsenal of traditional, digital and mobile techniques.
The best ideas are supported by the best architecture and marketing infrastructure. From powerful seasonal engagements to ongoing CRM programs, your “Fielday” will be supported by our experienced teams in strategy, production, creative, digital and analytics to make sure everything comes off without a hitch.
Every “Fielday” engagement is designed to find more conversion moments and score you more customers. The more touch points on the consumer journey we can impact, the stronger the results. Our teams have the capability to integrate with Fortune 500 partners as well as deliver big impact for small business and entrepreneurial clients.
Every Fielday is the start of the next one. We dig into the analytics even before the program is over for real-time learning and adjustments that add to your bottom line. Together, we’ll scour the Fielday data to unlock the triggers that will drive up your conversion scores, develop custom KPIs and get a real view into the reasons for your success.